Happy 4th of July!
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How will YOU celebrate?

Like many of you, we will be taking the day off to celebrate.  Our offices will be closed on Wednesday, July 4th but we’ll be back on Thursday.


How do you plan to celebrate the 4th of July?  Family picnic? Boating on the lake? Shopping? Catching up on rest?  Since so many of our clients are retailers, it’s always fun to see how Americans plan to celebrate Independence Day.  With the holiday falling on a Wednesday this year, not as many people are likely to plan an extended celebration.  According to the National Retail Federation, 87% of Americans plan to celebrate this year.  And how will they do it? No big surprise here.  The most popular activity is cooking out…a long-standing American tradition for celebrating the 4th!   In fact, consumers are expected to spend $6.9 billion on food for the holiday.  So if you’re headed to the grocery store to stock up on hamburgers, hot dogs, ribs, brisket, decorations, and other goodies, be ready for a crowd!


If you would like to see the full article by the National Retail Federation, please click here: “A ‘Hump Day’ Fourth of July Slows Down Consumer Celebrations on Spending Totals”


We wish you all a very happy 4th of July!  Please celebrate safely.